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De Beers Forevermark


Beautiful, Rare and Responsibly Sourced

The Wedding Ring Shop inspires, educates, and informs customers about the partnerships we have because it is our job to protect consumers. Here at The Wedding Ring Shop we choose to sell natural diamonds only because we know our partners ethically source their diamonds making a higher quality of life for everyone involved. We are able to sell Hawaii's Most Beautiful Diamonds, because we know our partners stand true to their core values.

The Forevermark Engagement & Commitment Collection

Your love story and commitment you make to each other is special and completely personal. Our trusted diamond advisors are here to help you every step of the way to make it easy for your "YES!" by not only helping you choose the perfect ring, but also helping you plan that perfect proposal. The Forevermark Engagement & Commitment collection celebrates love, in all its form, with one-of-a-kind diamonds for a one-of-a-kind relationship.

Forevermark Classic Diamond Jewelry

Now, more than ever, we make shopping for the perfect gift easy. From stud earrings to a timeless pendant, classic pieces featuring De Beers Forevermark diamonds will always remain just that - treasured throughout time for their elegant beauty. Celebrate all of life's precious moments with De Beers Forevermark's Classic Diamond Jewelry.

Forevermark Avaanti™ Collection

Introducing the Forevermark Avaanti™ Collection. De Beers Forevermark's newest collection features a strong, distinctive design with a Forevermark diamond at its core. No other store offers the greatest selection of quality designer rings for you to personally see, try on, and experience. Explore the beauty and strength of the Forevermark Avaanti™ Collection in-store today.

A Diamond is Forever

A diamond brand from The De Beers Group, which has a history of diamond expertise spanning more than 130 years, De Beers Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity.

Beyond the 4Cs

Every diamond has its own unique story to tell. In De Beers Forevermark's constant pursuit of absolute beauty, every De Beers Forevermark diamond undergoes a journey of rigorous selection, looking beyond the 4Cs, in search of only those diamonds that meet the strictest standards for quality and beauty.

Responsibly Sourced

De Beers Forevermark diamonds are responsibly sourced, ensuring that each diamond can be given or worn with pride. The diamonds come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. It is a commitment we make to you, to ourselves, and to every part of the world our brand touches.

Our Unique Inscription

Less than 1% of the world's diamond are worthy of the De Beers Forevermark inscription, the symbol of the De Beers Forevermark promise of beauty, rarity and responsible sourcing. The inscription, which includes the De Beers Forevermark icon and a unique identification number, can only be seen under 50 times magnification. The inscription allows each De Beers Forevermark diamond to be registered in your name, confirming it as uniquely yours.
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